Apr 13, 2012
Don’t Miss Out!By Tim Hodson

Are you looking for fresh, new ways to present and sell your products at retail?

Would you like to learn about innovative methods to help increase your sales?

If you answered “Yes” to either of these questions, then be sure to check out GPN’s webinar series this Thursday – “Marketing & Merchandising Ideas from Abroad.”

On April 19 at 2 p.m. Eastern time, Dave Edenfield, president of The Visions Group, will discuss some of the latest horticulture marketing and merchandising ideas that he observed on his most recent trip to Europe.

The European marketplace is widely recognized for introducing unique merchandising techniques that are designed to get consumers to react with their wallets. From distinctively different colored containers, to decorative accessories, to informative and entertaining plant tags, European growers are finding inventive and original ways to present their products at retail.

While this webinar is tailored to large growers who want to learn about some of the innovative yet practical ideas that European growers and retailers are using to sell green goods – any size grower can participate.

To participate in the webinar, please visit our registration site.

You Can Start Planning Now!

Even though we just got finished with 2012 California Spring Trials, the dates for 2013 and 2014 have already been announced (see story below).

Mark your calendars now for April 6 to April 11, 2013 and April 5 to April 10, 2014 if you plan on attending.

Also, I wanted to let you know we have added even more photos from 2012 Spring Trials to our Flick’r page on www.CaliforniaSpringTrials.com.

We’ve passed the century mark and we still have a lot more to add in the coming days.

Be sure to check them out!

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Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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