Apr 27, 2012
Just So You Know…By Tim Hodson

Last week, the color experts at Pantone added 336 new colors to its Pantone Plus series — the series now has a total of 1,677 colors!

That’s a lot of colors. I didn’t think there were more than 350 colors when in actuality there are 1,677. It kind of boggles the mind.

“The 336 new colors offer designers more options and flexibility in the creative process and will become permanent standards in the Plus Series color library,” the company said in a press release.

Breeders take note, you now have “a wider variety of values, saturation and undertones – from subtle pastels and reliable mid-tones to the intensity of deep tone, vivid brights and vital, nuanced neutrals” to incorporate into your genetics to produce new products.

And designers, just think of the possibilities of what you can do with these new colors that “add depth and breadth” to the existing color library “with fresh hues that did not previously exist.”

I’m curious to hear what your take is on all these colors. Do you think these colors can help you create cash or is there a lot of color confusion going on out in the marketplace?

Drop me a line at [email protected] and let me know.

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Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]

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