Dec 9, 2016
Here’s to a Green 2017!By Tim Hodson

Last week, the color experts at Pantone announced their selection for the 2017 Color of the Year.

I’m pretty sure everyone in our industry is familiar with their selected color. It’s Greenery (Pantone 15-0343).

According to Pantone, Greenery was chosen because it is “a refreshing and revitalizing shade … [that] is symbolic of new beginnings. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”

Commenting on the selection, Leatrice Eiseman, the executive director at Pantone said, “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

pantone-color-of-the-year-2017-color-palette-1“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” Eiseman adds.

Pantone defines its Color of the Year as “a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”

And “Greenery is now being pulled to the forefront — it is an omnipresent hue around the world.”

To me, it almost seems like Pantone is talking about our industry’s products and not just their color selection. In addition to the comments above, many of the descriptive words used in the Pantone announcement could also be used to describe many of the plants that you grow in your greenhouses — life-affirming shade, fresh, zesty, fortifying and vitality. It is what our industry is all about.

Coinciding with the announcement, Pantone also released a new video to help promote Greenery. Click here to check it out.

What do you think of Pantone’s choice for 2017? Do you agree with it? In your opinion, is Pantone’s description of Greenery accurate? Do you think it is something you will be able to use in your marketing plans in the new year? Will it make for a green 2017?

Drop me a line at [email protected] and let me know what you think of Greenery (the color, not the plants) and how it may influence your 2017.

— Tim

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Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]

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