40 Under 40, Class of 2012

DeVonne Friesen

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Van Belle Nursery, Abbotsford, British Columbia

Job Title

Sales & Marketing Manager


Responsible for helping rebrand nursery as two distinct operating units — Young Plants and Retail Ready; Developed new brand message pyramid for company that “fueled the redesign of our complete digital and print marketing suite.”


Can’t live without: “relationships with people close to me. Without my family, friends and team members, life would be dull indeed!” Favorite hobbies: Reading great literature and golfing. Favorite foods: Thick-cut New York steak and blueberries for dessert.

Fun Facts

Secret Life: Has a home library with more than 1,000 volumes of fine literature.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

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