40 Under 40, Class of 2012

Jennifer Kurtz

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Kurtz Farms, Cheshire, Conn.

Job Title

Sales, Marketing & Brand Manager


Created Urban Gardener program that provides unique products to help busy consumers get into gardening “As easy as 1-2-3”; Adeptly juggles demands of big box customers, IGCs and retail florists for wholesale growing company while continuing to grow Urban Gardener brand; Donates portion of the Urban Gardener profits to the Tommy Fund (www.tommyfund.org) to help fight childhood cancer.


“Mini extreme couponer” for local food pantry. Each week, Jen and her son, Christian, shop for items that are donated to the pantry. Can’t live without: Dunkin’ Donuts coffee with her dad. “I’ve been going to the same DD for almost 17 years.”

Fun Facts

Not many people know: Jen’s family survived the second largest hotel fire in American history in Puerto Rico in 1986.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

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