40 Under 40, Class of 2012

Josh Schneider

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Cultivaris North America, San Diego, Calif.

Job Title

Managing Partner


Co-founded services company dealing with idea and project management to bring out-of-the ordinary ideas and products to international horticulture market; Created the Breadfruit Project (www.globalbreadfruit.com) to help reduce hunger in the tropics; Manages company’s North American licensee network.


Favorite movie: the German film Das Leben der Anderen (The Lives of Others). “An excellent portrayal of the (sometimes evil) power of the state and its Orwellian potential to ruin lives despite the best intentions of the self-proclaimed rulers;” Favorite foods: Risottos and curries. “I love to both eat and cook them and my family loves them too.”

Fun Facts

Josh’s grandmother raised 11 children, was a delegate to the 1972 Democratic convention, learned how to design websites in the 1990s and at 94 is very adept at Wii video games.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

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