40 Under 40, Class of 2016

Justin Hancock


Costa Farms, Miami, Florida

Job Title

Consumer Marketing and Digital Specialist


  • Spent 10 years on the editorial staff at Better Homes & Gardens, producing gardening content for the website and magazine for more than 8 million people in North America. Made multiple appearances on NBC’s Today show.
  • Has worked in a number of sectors of the industry including a small- town florist, at greenhouses and garden centers, as a landscaper, a groundskeeper, and currently at one of the largest growers in the country.


His Nickname is Google Plant: “A lot of people that meet me are surprised at how quickly I pick up and remember plant names — like I’m some Latin-name savant ... some folks have told me asking me is quicker than doing a Google search. It’s like my brain has a plant database feature built in.”

Fun Facts

Can’t Live Without: Dark chocolate. While working at BHG, Justin was on the tasting panel for a special-interest issue devoted to chocolate. “It was heaven!”

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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P.O. Box 128
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