40 Under 40, Class of 2013

Kevin Hurd

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Proven Winners LLC, Fairfax, Va.

Job Title

Director of New Products


Helped create department that produced an exclusive line of perennials genetics to help differentiate the company in the marketplace; Bred and introduced to the market more than 30 new perennials over a seven-year period.


Kevin''s favorite book is always changing but currently is The Big Short by Michael Lewis. Hobbies: Sailing, home improvement projects, reading, traveling and listening to music.

Fun Facts

Can''t stop the music: Kevin and his wife share a passion for music and spend a lot of time exploring new bands and venues. ""It''s not unusual for us to pick where we''re going to live [based] on how close it is to good music venues.""

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

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