Marketing

An Ultra Choice for 2018

Last week, the color experts at Pantone announced the Color of the Year for 2018. And the winner is …. … Ultra Violet! According to Pantone, Ultra Violet (PANTONE 18-3838) is “a dramatically provocative and... more »

Ultra Violet Named Pantone Color of the Year for 2018

Pantone has announced PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet is said to communicate originality, ingenuity and visionary... more »

Spring Meadow Debuts New Logo

On Dec. 4, Spring Meadow Nursery introduced a bold, new logo . It is the company's first logo update in a decade and the most dramatic change in company branding since Deppe family started the... more »

Pen & Petal Expands Staff

Pen & Petal, Inc. has hired Alison Strate to be the company's new marketing & digital content specialist. Pen & Petal, Inc. is a full-service marketing & communications agency... more »

Dramm & Echter Donates Daisies to Susan G. Komen 3-Day

Dramm & Echter, a flower farm in Encinitas, California, will hand out pink Gerbera daisies to Komen San Diego 3-Day participants on Nov. 18. "The Susan G. Komen San Diego 3-Day is a 60-mile, three-day... more »

Dümmen Orange Debuts Five-Part Video Series

The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired applications of their standout cut flower products. Halloween-inspired, the first video features top... more »

Lights, Camera, Flowers!

Did you know that the American Floral Endowment (AFE) is sponsoring a new video contest to promote the use and giving of fresh flowers and plants? Funded by the Floral Marketing Research Fund (FMRF) and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative... more »

It’s Time to Petal It Forward

This Wednesday, Oct. 11, the Society of American Florists’ 2017 Petal It Forward program will take place. As of Oct. 5, approximately 300 Petal It Forward events were scheduled to take place in 273 cities... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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P.O. Box 128
Sparta, MI 49345

616.887.9008
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