Sep 2, 2010
Around the Industry: Sept. 7, 2010

Monrovia Honors 50th Anniversary of Sales Pro

Monrovia, a leading grower of premium garden plants, celebrated the 50th anniversary of one of its sales craftsmen, Lee Larson. At just 15 years old, Larson started at the Azusa, Calif.-based Monrovia as a sales trainee, and was promoted to inside sales at age 18. Just four years later, he was awarded a sales territory, leaving the California-based nursery and moving to Ohio, where he covered much of the Northeastern United States and Eastern Canada.

“Back in the 1960s, we were still expanding into the Eastern part of the country, and Lee was instrumental in opening up and establishing those sales territories,” said Miles Rosedale, CEO. “Throughout our history, Monrovia has strived to have the best sales force and customer service in the industry. Thanks to talented people like Lee Larson, we’ve been able to build that reputation.”

Larson was honored at a recent company sales meeting with a commemorative plaque. He will continue to cover the southern Ohio territory for Monrovia.

Ron Long Rejoins Hortica

Hortica Insurance & Employee Benefits has announced the appointment of Ron Long as a senior account executive serving Connecticut, Rhode Island, Hew Hampshire and Western Massachusetts. He will work out of Hortica’s New England sales office, located in Charlton, Mass.

Long has been in the insurance industry for 22 years. His professional insurance designations include Certified Insurance Counselor and Certified Risk Manager. Long previously worked for Hortica from 1992 to 2000.

For more information about Hortica, call 800.851.7740 or visit

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