Aug 22, 2011
Consumer QR Code Use Begins to ClimbSource: comScore

A survey of more than 14,000 smartphone owners found that consumers are still in the early stages of accepting and using quick response codes on product packaging and in retail stores.A recent survey of more than 14,000 smartphone owners found that consumers are still in the early stages of accepting and using quick response (QR) codes on product packaging and in retail stores.

According to comScore, a company that provides digital business analytic services based in Reston, Va., a little more than 6 percent of smartphone owners said they had scanned a QR code on their mobile device.

Nearly 60 percent of those individuals said they had scanned a code at home, while about 40 percent of the respondents have scanned codes at a retail store and 25 percent at a grocery store.

About half (49.4 percent) said they scanned a QR in a newspaper or magazine, while 35.3 percent scanned a code on product packaging.

The study also found that men (60.5 percent of code scanning audience) were more likely to have scanned a QR code than women. The scanners also tend to be younger – more than half of them were in the 18 to 34 year old range and live in a household with an income of $100,000 or more (36.1 percent).

To learn more about this study and the demographics of the audience currently using QR codes click here.

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