May 16, 2008

Ecke Enhances Focus on BreedingSource: Ecke Ranch

As part of a move to better focus all research and product development at its corporate headquarters, Ecke Geraniums, LLC recently announced the relocation of its pelargonium and geranium breeding to its Encinitas, Calif., facilities.

“Having all research and development in one facility allows us to capitalize on all our resources – people, facility and processes,” said Steve Rinehart, chief operating officer of Ecke Geraniums, in a press release. “We have invested in facilities here in Encinitas devoted to clean breeding of pelargonium’s, allowing for the movement of gene pool and breeder trials.”

Centralizing all the breeding activities in Encinitas allows for more effective use of resources and faster feedback and assessment of trials, crosses and breeding effects, says Margaret Schaber, geranium breeder for Ecke Geraniums.

As part of a planned, two-year transition, the Oglevee Lompoc trial and research station has been transitioned to the control and management of Floranova. For more information, contact Snow Maestas, marketing manager, at (760) 944-4031 or smaestas@eckeranch.com.