HGTV Home Plant Collection Adds Three Growers for Shrub Line
The HGTV HOME Plant Collection has added three new grower partners for its Smart & Stylish shrub line: Imperial Nurseries, Northern Christmas Trees & Nursery (NCTN) and Van Essen Nursery. These well-established growers, located in Connecticut, Wisconsin and Oregon, were chosen based on their excellent nationwide distribution network and their ability to grow under diverse zonal conditions.
According to Greg Schaan, president of Imperial Nurseries, “We recognize the value of marketing a well-known brand, and believe it will be a successful addition to our branded products line.” Greg continued, “Awareness of the HGTV brand is very high among consumers. This brand will drive traffic to our independent garden centers, connect with the millennial audience, and help our retailers to improve their businesses.”
The Smart & Stylish shrub line currently features 14 exclusive ornamental shrubs from Ball Ornamentals.
The debut collection of Smart & Stylish shrubs was developed by Agricola Management Group in conjunction with HGTV.
Plants will be available spring 2013 in select independent garden centers nationwide as part of a soft launch rollout. This compliments the full “Expressions” annuals rollout for 2013.