Apr 23, 2012
Marketing & Merchandising Webinar Now Available OnlineSource: GPN

If you missed GPN's webinar on "Marketing & Merchandising Ideas from Abroad," you can now view the archived presentation online.

If you missed GPN’s webinar on “Marketing & Merchandising Ideas from Abroad,” you can now view the archived presentation online.

Last Thursday, Dave Edenfield, president of The Visions Group, presented some of the latest horticulture marketing and merchandising ideas that he observed on his most recent trip to Europe.

During the webinar Edenfield discusses how growers in the European marketplace are using unique merchandising techniques designed to increase sales.

Among the topics covered are growing in distinctively different colored containers, adding decorative accessories to plants and implementing informative and entertaining plant tags and signage.

Click here to access the webinar (registration required).




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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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