Proven Winners and Clarity Connect Join Forces
Clarity Connect, Inc. and Proven Winners recently announced a partnership to provide garden centers with customizable bench cards for all Proven Winners plant material. All 2010 Proven Winners annuals, perennials and ColorChoice shrubs are available through POPSignage.com, an online ordering system for growers and garden centers to design customized bench cards.
“We know most businesses are stretched thin and have to do more with fewer resources,” said Timothy Howard, president of Clarity Connect. “We are thrilled to be working with Proven Winners to help retailers sell more plant material with cost-effective, custom signage.”
Point-of-purchase signage provides consumers with quick, easy-to-digest information and helps them make confident purchasing decisions. With dozens of card styles to choose from and an ever-expanding database of nearly 7,000 plants, users can generate 5-by-7 or 7-by-11 bench cards that fit standard sign holders. The cards can be printed as-is, or users can customize the cards by adding their own logo, retail price, cross-merchandising message, or modify the descriptions and characteristics.
Cards can be downloaded and printed in-house or ordered through the website. Bench cards are printed on synthetic, plastic sheets with UV resistance. The cards are tear resistant, hold up well in the wind and 100 percent waterproof without lamination.
Subscribers can also add new plant records with a click of the mouse. They then enter their information and upload their own image. The online system was developed by Clarity Connect, Inc. and will soon support additional POP such as posters, directional signage, hanging tags and pot labels.
There are three levels of annual subscriptions, ranging from $500 to $195 — OFA members receive an additional 10 percent off their first year’s subscription — and the cost per card download depends on the subscription level. Free trial accounts are available, too. For more information, visit POPSignage.com.