Aug 12, 2014
Suntory Announces Creation of Princettia Rooting Network, Free Tag ProgramSource: Suntory Flowers

Suntory Flowers has announced the creation of the first rooting network for Princettia euphorbias in partnership with Dümmen Group.

Suntory Flowers has announced the creation of the first rooting network for Princettia euphorbias in partnership with Dümmen Group.

Princettia has been available as unrooted cuttings, but now growers have a choice of inputs they would like to receive.

The three licensed rooting specialists are: Knox Nursery in Florida, Plantpeddler in Iowa and Plug Connection in California.

This summer, nearly 100 growers received samples of four Princettia varieties from Plantpeddler to trial along with their Christmas production.

There is even more potential for Princettia outside of the Christmas season. In Japan, Australia and Europe, growers and retailers have been successful positioning the vibrant pink varieties with breast cancer awareness promotions in October. A different campaign with the branded toys, Hello Kitty!, was very successful in Japan.

The key to success is promoting the Princettia brand to differentiate it from Christmas poinsettias. That is why Suntory Flowers is offering free tags to promote the brand this season. The same tag can be used for all Princettia varieties. To order tags from John Henry Company, contact Susan Mayhew at 800-804-4164 or [email protected] to receive an order form.

For more information about Princettia, visit www.princettia.net.

(Visited 8 times, 1 visits today)



Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
Get one year of Greenhouse Product News in both print and digital editions for free.
Preview our digital edition »

Interested in reading the print edition of GPN?

Subscribe Today »



Be sure to check
out our sister site.
website development by deyo designs