Feb 15, 2017
Syngenta Flowers Launches Two New Flower Series

Syngenta Flowers is introducing two “sunsational” new varieties to home gardens this growing season — Sunfinity Sunflower and Obsession Cascade Verbena.

It took nearly 10 years to develop Sunfinity, Syngenta’s branded sunflower that offers nonstop blooming, multiple branches, and more flowers all season long. Unlike traditional sunflowers that produce one flower late in the season and then die, Sunfinity will continually bloom, with an average of 50 blooms per plant from late spring through late summer or fall. 

“Sunfinity has generated enormous enthusiasm,” said Sean Valk, head of marketing, Syngenta Flowers. “We haven’t heard this much buzz since we introduced our Calliope Interspecific Geranium.”

These vigorous sunflowers will grow to garden heights of 36-48 inches and widths 24-36 inches and are ideal for large garden spaces and patios. Sunfinity delivers value along the value chain from plug producers to brokers, growers, retailers and, particularly, consumers.

The other product is a new class of seed verbena with a spreading and mounded habit, called Obsession Cascade. Obsession Cascade will quickly fill pots and baskets with vibrant, one-of-a-kind flower patterns. Obsession Cascade is hearty and continues to perform and flower in the garden well after many other varieties have died from disease.

“We’re pleased to bring innovation, beauty, and convenience to home gardeners,” said Scott Valentine, head of Syngenta Flowers for North America. “And we’re committed to working closely with our broker and Root and Sell customers to enhance service and drive value for the finished growers and retailers.”

Syngenta Flowers thoroughly tested and trialed these new products, and gained extensive technical knowledge on their proven performance and production. Syngenta invests approximately $1.3 billion in R&D worldwide annually, more than $3.5 million every day of the year.

For more information about Syngenta Flowers, visit www.SyngentaFHG.com. You can also join the conversation online and connect with the company at social.SyngentaUS.com.

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