Jul 18, 2008
Virginia Tech Teaches Team TrainingSource: Virginia Tech Department of Horticulture

From Aug. 18 to 22, Growing Places Marketing will partner with Virginia Tech in Blacksburg, Va., to offer a four-day, hands-on team workshop called “Store School.”

The workshop is geared to independent garden centers and focuses on consumer-based retailing.

The program will cover store-development issues such as:

  • Consumer marketing
  • Physical layout
  • Product selection
  • Product placement
  • Store branding

Attendees will participate in classes and retail team activities led by Judy Sharpton of Growing Places Marketing. Sharpton will also offer an optional day-long workshop involving individual store evaluations and recommendations.

The program is cosponsored by the Virginia Flower Growers Association and the Virginia Nursery & Landscape Association. The deadline to register is Aug. 4, 2008. For more information, click here. Contact Joyce Latimer with any questions at [email protected] or (540) 231-7906.

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