Sep 17, 2012

What Color is in Your Future? By Tim Hodson

As autumn approaches, and the leaves on the trees begin to change colors, it’s hard to believe that it’s already time to start thinking about the colors for next spring.

Earlier this month, the color gurus at Pantone released their “Fashion Color Report for Spring 2013.” Pantone says their 2013 selections “overwhelmingly address consumers’ desire for self-expression, balance and the need to re-energize.”

The hot fashion colors for women for next spring will be (drum roll please):

Tender Shoots – Pantone 14-0446
Grayed Jade – Pantone 14-6011
Emerald – Pantone 17-5641
African Violet – Pantone 16-3520
Poppy Red – Pantone 17-1664
Nectarine – Pantone 16-1360
Lemon Zest – Pantone 13-0756 Dusk Blue – Pantone 16-4120
Linen – Pantone 12-1008

The top colors for men’s fashion for spring 2013 are:

Pantone 14-0210 – Tidal Foam
Pantone 17-5641 – Emerald
Pantone 14-6011 – Grayed Jade
Pantone 16-4120 – Dusk Blue
Pantone 19-3964 – Monaco Blue
Pantone 16-3915 – Alloy
Pantone 12-1008 – Linen
Pantone 17-1664 – Poppy Red
Pantone 16-1364 – Vibrant Orange
Pantone 16-1054 – Sunflower

According to Leatrice Eiseman, executive director of the Pantone Color Institute, “This season’s color palette emphasizes this need for balance, while at the same time allowing for individuality, self-expression and excitement.”

What do you think of these colors? Do you like them? Hate them? How well do you think they will translate to our industry?

Drop me a line at thodson@greatamericanpublish.com and let me know what you think of Pantone’s 2013 colors.

– Tim