Oct 30, 2017

Lights, Camera, Flowers! By Tim Hodson

Did you know that the American Floral Endowment (AFE) is sponsoring a new video contest to promote the use and giving of fresh flowers and plants?

Funded by the Floral Marketing Research Fund (FMRF) and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers and plants and promotes the use and giving of plants and flowers.

AFE is seeking 30- to 60-second videos that may be skits, animation, surprise moments, musicals, testimonials or other types of videos, as long as they feature and promote fresh flowers.

The grand prize is $4,000, with $500 honorable mentions awarded to the second and third place winners.

“We are fortunate enough to work with a product that can be used to tell stories and evoke emotion,” said Gabriel Becerra, president of Golden Flowers, FMRF president and past AFE chairman.

“The #FlowerLoveVideoContest is a great initiative for us to come together as an industry, and tell different stories about the impact that flowers can have on a daily basis. I invite everyone to participate and use their creativity to do what we know to do best: help people express feelings with flowers.”

The contest launched earlier this month and runs through Dec. 8.

The winners and the entire video gallery will be published online as part of a new video library after the contest ends. The collection of videos will be available for industry members and others to download and use on their social media or webpages to help promote flowers and plants.

Visit contest.endowment.org to submit your videos. Participants can use the hashtag #FlowerLoveVideoContest on Twitter and Instagram to promote their videos.

The top 10 video finalists chosen by a selection committee will be eligible for the grand prize and two honorable mention awards.

Each video will be judged and scored based on certain criteria, including commercial appeal, creativity, and how much the video positively features and promotes fresh flowers. A separate voting process on social media will determine the ultimate winners.

— Tim