Sep 21, 2018
What’s on Tap for 2019?By Tim Hodson

In 2019, Americans will be looking for different ways to reconnect with the natural world and Mother Nature.

That is the prediction from the Garden Media Group’s newly released 2019 Garden Trends Report.

“Rooted Together – Reconnecting with the Natural World” dives into the connection people have with nature and how banding together could be the best defense to protect the earth. Garden Media Group, is an award-winning boutique lawn and garden public relations agency. This is the agency’s 18th annual trend report.

According to the report, today’s “social clock” society is online 24/7. In a desert of work, stress and the internet, nature — both indoors and outside — has become an oasis.

Because of this, the report predicts a move toward a higher value on increasing our connection with nature and dives deep into cultivating a healthier relationship with expanding technology.

“We are finding joy in nature to achieve peace and purpose,” says Katie Dubow, creative director at the Garden Media Group. “Our 2019 Garden Trends Report showcases trends in design, color and technology that will strengthen our relationship with Mother Nature.” Dubow is also a member of GPN’s 40 Under 40 Class of 2018.

One of the very positive trends in the report is that millennial gardeners set a record high last year, making up 29 percent of all gardening households and millennials are responsible for 31 percent of houseplant sales, according to National Gardening Association

Commenting on this trend, Justin Hancock at Costa Farms says, “Millennials have become ‘plant parents’ with a sense of purpose and a new connection with nature.”

“We are in a new awakening. People are getting off their devices, going outside, and getting back in touch with their roots,” Dubow adds. “And gardening is a natural fit.”

The complete “2019 Garden Trends Report: Rooted Together” is available for free download by clicking here.

— Tim


Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]

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