Nov 6, 2019
New Report Focuses on Consumers and HouseplantsBy Tim Hodson

It’s no secret that the popularity of houseplants continues to rise with today’s consumers.

As growers and retailers find more consumers looking for foliage plants and succulents, it’s important for them to be knowledgeable on what consumers are struggling with and asking about.

The GrowIt! 2020 Houseplant Report is designed to help these industry professionals better understand this trend. This new report focuses on consumer data aggregated from the interactions of almost 900,000 consumers on the GrowIt! App, as well as the analysis of GrowIt!’s National Indoor Plant Week survey, which yielded over 10,000 responses.

The report is available for free thanks to funds provided by TPIE (Tropical Plant International Exhibition). Though TPIE was not involved in any of the collection of data, analysis of the report or expression of the trends, the trade show feels that this information is important for all those involved in the indoor plant industry.

“Having consumer data specific to indoor plants is a welcome resource to our industry,” said Linda Adams, TPIE show manager. “From an insider’s perspective, we’ve always known the value of houseplants and promoted them based on their beauty and benefits, yet learning the specific plant-related preferences and concerns of houseplant buyers will help everyone serve the consumer better and sell more plants.”

The free report can be found at

— Tim


Walmart Offers New Options for Shortened Holiday Shopping Season

Walmart is helping customers make the most of this year’s shortened holiday season by offering additional savings, more ways to shop and more top gifts to shop for. “Saving our customers time is paramount at this time of year, especially with fewer days to get ready for [the holidays]. We’re making sure this season is the easiest yet for our customers with nine tech-enabled ways to shop for everyone on their list — when and how they want,” said Steve Bratspies, EVP and chief merchandising officer, Walmart U.S. The retailer is introducing new features and expanded shopping services like: a Gift Finder, free next day delivery, a scannable toy catalog, and expanded checkout and online shopping capabilities.

Whole Foods’ Healthy Kids Campaign Raises $5.6 Million

In October, Whole Foods’ Kids Foundation announced that $5.6 million was raised through its annual Growing Healthy Kids campaign that will fund K–12 school programs in the U.S., Canada and the U.K. that change the way we feed our kids. The funds raised include a $1 million customer donation match by Whole Foods Market. Donations made through the annual campaign will support more than 655,000 students in 1,310 schools, funding approximately 600 school gardens, 300 school salad bars and 100 educational beehive grants. Also, the funding will provide nutrition training for more than 7,500 teachers and school food service staff.

Kroger Introduces New Logo, Brand Transformation Campaign

On Nov. 6, The Kroger Co. debuted a new logo and brand transformation campaign, “celebrating its love of all customers and associates, food-first culture and long history as America’s favorite grocer.” Mike Donnelly, EVP and COO said, “Kroger chose ‘Fresh for Everyone’ as our leading brand message because it is inclusive, clear and memorable and supports our vision of serving America through food inspiration and uplift.” In addition to a new logo and tagline, the grocer has also introduced a new primary brand color, new color accent palette and new animation, photography and video styles.

Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]

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