- Helped revamp the company’s brand by designing a new logo (the last logo redesign was 18 years ago), updating the look of advertisements and launching the company's social media efforts.
- Serves as company ambassador to bring new plants from company’s breeding program to the European market.
The Joys of Parenthood: Christa and her husband are foster parents. “Even though it's difficult at times, it's the most rewarding thing we’ve ever done. We have experienced reuniting children with their family and also have recently been blessed by adoption.”
Enjoys the Great Outdoors: In her spare time, Christa likes to garden, spend time at the beach, mountain bike, hike, snowshoe and ski!