40 Under 40, Class of 2016

Justin Hancock

Company

Costa Farms, Miami, Florida

Job Title

Consumer Marketing and Digital Specialist

Accomplishments

Spent 10 years on the editorial staff at Better Homes & Gardens, producing gardening content for the website and magazine for more than 8 million people in North America. Made multiple appearances on NBC’s Today show.
Has worked in a number of sectors of the industry including a small- town florist, at greenhouses and garden centers, as a landscaper, a groundskeeper, and currently at one of the largest growers in the country.

Extracurricular

His Nickname is Google Plant: “A lot of people that meet me are surprised at how quickly I pick up and remember plant names — like I’m some Latin-name savant … some folks have told me asking me is quicker than doing a Google search. It’s like my brain has a plant database feature built in.”

Fun Facts

Can’t Live Without: Dark chocolate. While working at BHG, Justin was on the tasting panel for a special-interest issue devoted to chocolate. “It was heaven!”