40 Under 40, Class of 2012

Matt Altman


Altman Plants, Vista, Calif.

Job Title

Chief Operating Officer


At the age of 22 he was “drafted” to be GM of Altman’s Salinas, Calif., operation that grew from $5 million in sales to $20 million in five years; Helped lead company’s rapid entry into rose business in 2010 and put the company in a position to grow nearly 1 million roses in just several months; Responsible for improving communication and systems operations across companies four different divisions.


Hobbies: traveling, reading and the plant business. “There’s not much time for the first two.” Favorite foods: Mexican food and the artichoke soup at Gino’s Restaurant in Salinas, Calif.

Fun Facts

From the family files: Grandfather, Mike Kashkin, was a pioneer in bromeliads who traveled to the rainforests to bring new species to the U.S. and sell them at his store, Fuchsia Land in L.A.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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