- Entered family business, alongside first two generations, and injected his own ideas — events, workshops, coffee bar — that led to doubling of sales in first seven years.
- Invited speaker at multiple industry conferences, including Cultivate, Canadian Greenhouse Conference, Great Lakes Fruit & Vegetable Expo, North American Strawberry Growers Association, New York State Flower Industries & Ontario Grower Day.
His Go-To Reference Book: “Be Our Guest: Perfecting the Art of Customer Service” from the Disney Institute. “It’s a great guide to providing excellent customer service and training staff to create a culture that’s all about exceeding expectations.”
Eat, Drink and Travel — Not in That Order: Will and his wife, Geneviève, enjoy traveling the globe and exploring local breweries, wineries and restaurants.