40 Under 40, Class of 2018

Will Heeman



Job Title

Chief Daymaker


  • Entered family business, alongside first two generations, and injected his own ideas — events, workshops, coffee bar — that led to doubling of sales in first seven years.
  • Invited speaker at multiple industry conferences, including Cultivate, Canadian Greenhouse Conference, Great Lakes Fruit & Vegetable Expo, North American Strawberry Growers Association, New York State Flower Industries & Ontario Grower Day.


His Go-To Reference Book: “Be Our Guest: Perfecting the Art of Customer Service” from the Disney Institute. “It’s a great guide to providing excellent customer service and training staff to create a culture that’s all about exceeding expectations.”

Fun Facts

Eat, Drink and Travel — Not in That Order: Will and his wife, Geneviève, enjoy traveling the globe and exploring local breweries, wineries and restaurants.

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

July 2020 GPN
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