Aaron Coch
Company
Four Star Greenhouse, Inc., Carleton, Michigan
Job Title
IT Manager
Accomplishments
- Developed advanced automation processes across five transplant lines; each supporting up to 24 users. Each tray produced is assigned a unique ID, allowing employee and variety information to be associated at the individual tray level.
- Responsible for the development of integrated solutions to grow the business-to-consumer side of business. This includes the integration of established online retailers, as well as the development of custom online storefronts.
Extracurricular
A Good Sport: Aaron’s hobbies include being outdoors and watching and playing sports. In fact, “some people may be surprised to find out that a computer nerd played a few seasons of semi-pro football.”
Fun Facts
Eye of the Tiger: When Aaron was growing up, his father coached and trained boxers including the former champion Oscar De La Hoya, when he was training for the Junior Olympics.
More 40 Under 40
Video Library 
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
