University of Tennesee
- Earned her Ph.D. from the University of Minnesota addressing communication and marketing between consumers and horticultural products. Her research is used by the industry to align products and promotions with customers’ needs and expectations.
- Selected to be a participant in AmericanHort’s HortScholar program while she was in graduate school.
Her Hobby is Horses: Alicia is an avid equestrian and has been riding since she was 10 years old. “I love the mechanics and concentration it takes to understand how different aids will impact the horse’s movement and how to properly communicate with the horse to get the results you want.”
Book on Her Nightstand: “The Black Prism” by Brent Weeks. “I love sci-fi/fantasy books and this book is the first of a series that takes the reader on a great adventure.”