40 Under 40, Class of 2023

Jonathan Cooper


Green Trade Horticulture LLC

Job Title



  • Took a risk to start a new company right at the start of the pandemic with a huge amount of uncertainty.
  • Finds new tissue culture solutions for the market, started a native plant program and negotiates exclusivity on new varieties across different product groups.
  • Surpassed the company’s five- year revenue goal in the second year in business.


“Fore!”: Although he once broke his leg playing golf, the sport — along with soccer — is still one of his favorite hobbies.

Fun Facts

All in the Family: Jonathan has 24 cousins that live within a 5-mile radius of his house.