May 31, 2012

Syngenta Develops POP Program for MumsSource: Syngenta

Syngenta Flowers has developed three new POP programs in support of its Yoder garden mums, pot mums and fleurettes.

These POP programs incorporate trendy designs, bright colors and a unique assortment of retail options to help attract a new generation of mum growers as well as those looking to brighten up their mum assortments.

“When we were designing the mum POP programs, it was important that they be colorful, fun and modern to match the mum varieties they would support,” says Liz Hunt, senior market manager for Syngenta Flowers. “We put together POP programs that complemented our varieties in terms of color, season, design and consumer trends.”

For pot mums, Syngenta developed Mum-Mania, which offers seasonal POP to promote the year-round appeal of its pot mums.

Fleurettes are petite plants covered with cute daisy flowers, so the Daisy Delights POP program is designed to drive impulse sales of this novelty crop.

Finally, for garden mums, Syngenta developed Fall in Love with Mums to support garden mums during the peak fall season by touting their free-flowering habit, broad and vivid color range, and irresistible fall appeal for consumers.

“There’s an emerging mum customer base out there and we need to continue to engage them with outstanding varieties and supporting materials,” says Hunt.

The new mum POP is available through The John Henry Company at 800.748.0517 or via email at growercare@jhc.com for more information.