Consumer Trends

bloom campaign

Seed Your Future Launches 2021 Bloom! Campaign

Seed Your Future has announced the launch of "Plants to the Rescue!" — its 2021 BLOOM! campaign to excite young people about the power of plants and their unique ability to help solve some of... more »

Burpee Releases Garden Trend Forecast

Burpee recently released the 2021 Burpee GardenCast, its first-ever gardening trend forecast. Informed by cultural trends and industry predictions, GardenCast provides valuable information that will inspire novice and expert home gardeners. “We estimate more than... more »

Survey: 2020 Gardening Boost Led by Younger Homeowners

Despite the ongoing coronavirus pandemic, younger homeowners brought a big business boost to garden centers during the spring and summer of 2020. All signs point to this age group continuing their interest in gardening this... more »

Kidsgardening.org

NGB Collaborates with KidsGardening.org

In a move to help grow and sustain an even more robust interest in gardening, KidsGardening and National Garden Bureau have created a working partnership to increase the reach of their previously individual messaging efforts.... more »

Pantone 2021

Pantone Announces Two Colors of the Year for 2021

Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, recently announced PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating as the Pantone Color of the... more »

Year of the sunflower

Celebrate the Sunflower

Sunflowers are a forever favorite among many flower lovers — from children to new gardeners to experienced gardening vets. For many, they symbolize unwavering faith. For others, they signify joy, warmth and vitality. As a... more »

New Survey Reaffirms Gardening’s Popularity in COVID Era

Despite the onset of COVID-19 throughout the U.S., the spring and summer of 2020 saw homeowners gardening in record numbers and it looks like gardeners of all ages will be back digging in the dirt... more »

Inside the World of Home Gardening

It is with a great deal of pleasure that I introduce this month’s guest, Jeff Lowenfels. Jeff holds the distinction of being North America’s longest running garden columnist. He is also the author of the... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

January 2021 GPN
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