Consumer Trends
All Eyes On the Consumer
A rising tide of consumer awareness will lift all boats — be it retailer, grower, breeder or brander. Providing them with the products and information that match their needs will keep them coming back to... more »
Watch What You Say … and Simplify!
I’ve long been a proponent of following trends through the eyes of the consumer. In Paco Underhill’s groundbreaking book called “Why We Buy: The Science of Shopping,” and a later edition called “What Women Want:... more »
Ornamental Shrubs: Beyond the Hype
As I was paging through one of the latest consumer gardening magazines, I was struck by some common themes in terms of what I saw. Most of the spreads featured beautiful, compelling photos of lush... more »
2018 Color of the Year: Ultra Violet
You may have heard by now that Pantone, the world- renowned color authority, has named Ultra Violet as 2018 Color of the Year. Pantone 18-3838 Ultra Violet is a "dramatically provocative and thoughtful purple shade"... more »
Trending into 2018
In today’s world, it is almost impossible to escape the realities of social media, instant news, 24/7 connectivity and the mental exhaustion that follows. The rising trend of wellness isn’t just about keeping the body... more »
Insights From a Plant Geek
GPN: Hi Michael! Can you please introduce yourself to our readers? Michael Perry: I am a freelancer with the pseudonym Mr. Plant Geek. I have been in the industry for over 20 years, and was... more »
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