Consumer Trends

Gardening Apps Work Together to Provide Answers

The Garden Answers App and Armitage’s Great Garden Plants App have recently joined forces to help homeowners, new gardeners, inexperienced garden center employees or  novice landscapers by providing the ability to instantly identify a plant from a photo... more »

Researchers Use Biometric Technology to Understand Consumer Habits

Designers have long been taught that the most important attributes of a design are its elements: line, color, texture, pattern, form, space, and size. Yet, these attributes have not been proven to be perfect indicators... more »

Living Coral in the Garden

As the final weeks of 2018 are here, it's the perfect time to reflect on the past 365 days and also plan for the next 365. Our industry is all about color, so I always... more »

What’s on Tap for 2019?

In 2019, Americans will be looking for different ways to reconnect with the natural world and Mother Nature. That is the prediction from the Garden Media Group’s newly released 2019 Garden Trends Report. “Rooted Together... more »

All Eyes On the Consumer

A rising tide of consumer awareness will lift all boats — be it retailer, grower, breeder or brander. Providing them with the products and information that match their needs will keep them coming back to... more »

Watch What You Say … and Simplify!

I’ve long been a proponent of following trends through the eyes of the consumer. In Paco Underhill’s groundbreaking book called “Why We Buy: The Science of Shopping,” and a later edition called “What Women Want:... more »

Ornamental Shrubs: Beyond the Hype

As I was paging through one of the latest consumer gardening magazines, I was struck by some common themes in terms of what I saw. Most of the spreads featured beautiful, compelling photos of lush... more »

2018 Color of the Year: Ultra Violet

You may have heard by now that Pantone, the world- renowned color authority, has named Ultra Violet as 2018 Color of the Year.  Pantone 18-3838 Ultra Violet is a "dramatically provocative and thoughtful purple shade"... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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