Marketing

Virtual Reality Gains A New Meaning

If we rewind to a year ago, virtual reality was defined by computer-generated simulation. Today, it’s unfortunately defined by coronavirus. Granted the e-commerce channel has rapidly been growing over the past five years, and no... more »

Growing Success in a Digital World

While the horticulture industry has been relatively slow to implement many digital offerings, there’s no question that now is the time to become acquainted with new technology and resources — if we aren’t already. As... more »

Handpicked for You

New Selections Earn ‘Handpicked for You’ Certification

Handpicked for You has announced the class of 2020 plant selections receiving the distinguished Handpicked for You certification. This certification follows a rigorous selection process involving trials at regional independent grower locations and feedback from... more »

NGB Debuts Garden Promotion Calendar

National Garden Bureau, in conjunction with GardenComm, has created a calendar of popular “Day of” promotions and industry marketing campaign opportunities that can be used by the green industry for their marketing and social media strategy plans. There are... more »

Who Has the Power?

As a grower, maximizing square footage, maintaining or increasing margins, and simplifying the production process are always top of mind. Strategic thinking runs constant when it comes to container sizes, tray dimensions and low cost... more »

Women in Horticulture Week Set to Take Place

Female entrepreneurs are growing the U.S. economy. In fact, over the past five years, women-owned businesses increased 21 percent. They represent 42% of all companies, employing 9.4 million workers and generating $1.9 trillion in revenue,... more »

Mother's Day campaign

Star Roses and Plants Launches “Make Any Day Mother’s Day” Campaign

Star Roses and Plants knows that Mother's Day may look different for many families this year, which is why they recently launched its "Make Mother's Day Any Day" campaign. "With social distancing and travel restrictions... more »

Star Roses and Plants Launches National Flower Campaign

Star Roses and Plants has recently launched a campaign to encourage every American to plant a rose to support our country and show that "we're all in this together" during the novel coronavirus pandemic. "Roses... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Kait Barry
Susan Judd
Alex Kantor
Liz Hughes
Andrew Konicki
Kit Leider Pierri
Lauren Kirchner
Michelle Opela
Judson LeCompte

GPN January 2022 cover
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