Marketing

#StayPlanted

Greenhouse Coalition Launches #StayPlanted Initiative

To help advance CDC messaging for shelter in place and social distancing guidelines, a coalition of greenhouse growers and interior plantscapers recently launched a #StayPlanted initiative. #StayPlanted encourages solidarity for shelter-in-place and social distancing directives... more »

AFE to Introduce ‘Give Flowers on Giving Tuesday’

The American Floral Endowment (AFE) has created a new online campaign, “Give Flowers on Giving Tuesday,” to encourage the gift of flowers on May 5 during the GivingTuesdayNow event. Giving Tuesday is a global generosity movement designed... more »

New Resources Available to Promote Plants in Today’s Market

The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization’s Social Media Committee and the Health and Community Committee created the series... more »

MSU’s Behe to Address Retail Strategies in Today’s Environment

Michigan State University' professor Bridget Behe will share marketing and retailing strategies for garden center retailers in a webinar later this week. This webinar emphasizes how retailers need to adapt their sales processes during the pandemic... more »

Celebrate Hydrangea!

Some might argue that hydrangeas should be recognized as plant of the century, rather than just the year 2020. Hydrangeas have been around forever, and most of us have fond memories of our parents or... more »

Madrid Lavish lavender

Celebrate Lavender!

Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lantana. You can read more about this crop in the... more »

2020 Farwest Show Accepting Booth Applications

Farwest Show Now Accepting Applications for 2020

The 2020 Farwest Show is now accepting exhibitor booth applications as it heads into its 48th year showcasing the excellence of the green industry. The horticultural trade show, reportedly the biggest green industry show in... more »

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Singin’ the Blues in 2020

Last week, the color experts at Pantone announced that Classic Blue will be the Color of the Year in 2020. Officially, the color is Pantone 19-4052 Classic Blue. According to Pantone, Classic Blue is a... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Kait Barry
Susan Judd
Alex Kantor
Liz Hughes
Andrew Konicki
Kit Leider Pierri
Lauren Kirchner
Michelle Opela
Judson LeCompte

GPN January 2022 cover
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