Marketing

New Varieties Week Available On-Demand

Discover the latest varieties for the 2023 season with GPN's New Varieties Week. If you missed the live event that took place May 17 to 19, you can now access the presentations on-demand for free.... more »

Flowers Are Affordable Pleasures During Inflation, CNN Reports

Consumers are holding back on purchasing pricey items as the U.S. dollar inflates, but flowers seem to be among affordable treats they are allowing themselves, CNN recently reported. “They mostly stop spending on nonessentials, like... more »

BioWorks Names Chris Rose as Product Manager

Chris Rose has been named product manager at BioWorks, where he will help launch new products and services for existing and new core customers. Rose joins the BioWorks marketing... more »

Surfinia petunias in Buffalo, NY

Suntory Flowers Seeks Flower Photos for Social Media Contest

Suntory Flowers and the nonprofit organization America in Bloom (AIB) are asking for flower photos in a new social media photo contest. The winner will receive an Alive With Flowers – Sunbeam Social Media Award... more »

Bonnie Plants Puts $250K Toward Program for Gardening for Food Pantries

Bonnie Plants, a grower of vegetable and herb plants for home gardens in the U.S., is partnering with The Home Depot and AmpleHarvest.org to encourage gardeners to grow food for local food pantries. Through the... more »

BlueSkye Creative Adds Rempert as Account Manager

BlueSkye Creative, a San Diego-based, award-winning marketing agency devoted exclusively to the horticulture market, has hired Debbie Rempert as account manager. In her new role with BlueSkye Creative, Rempert will be managing the relationship with... more »

Madeira Deep Pink

Suntory Flowers Glams Up the GRAMMYs

Suntory Flowers hit the red carpet once again with Tu Bloom of Bloom Designs, Inc., the official botanical artist for the GRAMMYs. The 64th Annual GRAMMY... more »

2022 is the Year of the Salad Greens

According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15... more »