Marketing

A Month to Grow On

April is National Garden Month! On April 18, 1986, former President Ronald Reagan signed a proclamation declaring April 12 to 18, as the first-ever National Garden Week. Back then, the National Garden Bureau worked with 23 co-sponsoring... more »

Border Concepts Redesigns Website

Just in time for spring, Border Concepts, Inc. officially launched a newly designed website — www.borderconcepts.com. “As the market evolves, we realized how important our online presence was to the company, and to our customers,”... more »

New Campaign Debuts to Increase Awareness of Benefits of Flowers

According to the calendar, spring “officially” arrived last week. Depending on where you are located, Mother Nature might have something else to say about whether or not spring actually arrived when the calendar said it... more »

International Floriculture Expo Launches Social Media Awareness Campaign

The International Floriculture Expo is launching an online social media campaign called Happy Healthy Flowers (#happyhealthyflowers) to promote studies that show the health benefits of giving and receiving flowers. Participants are asked to share a... more »

National Garden Bureau Launches New Website

National Garden Bureau has launched a newly redesigned, consumer-focused website at www.ngb.org. Key features of the new website include: A new “Inspiration” blog Social Media feed imbeds A new tagline/focus of: Inspire, Connect, Grow A... more »

GrowIt! Adds Question and Answer Feature

GrowIt! has launched its new Question and Answer feature. Now GrowIt! community members can ask any plant or garden related question to the community. The GrowIt! app launched two years ago as a community where... more »

Bee On the Lookout for New Pollinator Education Resources

As growers and retailers are continually looking for answers to consumers’ questions about pollinators and bee health issues, it can sometimes be difficult to have all the right answers. The Horticultural Research Institute (HRI), the... more »

HRI Publishes Bee-Friendly Plant Lists

The Horticultural Research Institute (HRI), the research affiliate of AmericanHort, has released “Plants Bees Like Best,” a new publication providing research-based tree and shrub recommendations for supporting bee health. This resource is the most recent addition... more »