Marketing

Pen & Petal Expands Staff

Pen & Petal, Inc. has hired Alison Strate to be the company's new marketing & digital content specialist. Pen & Petal, Inc. is a full-service marketing & communications agency... more »

Dramm & Echter Donates Daisies to Susan G. Komen 3-Day

Dramm & Echter, a flower farm in Encinitas, California, will hand out pink Gerbera daisies to Komen San Diego 3-Day participants on Nov. 18. "The Susan G. Komen San Diego 3-Day is a 60-mile, three-day... more »

Dümmen Orange Debuts Five-Part Video Series

The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired applications of their standout cut flower products. Halloween-inspired, the first video features top... more »

Lights, Camera, Flowers!

Did you know that the American Floral Endowment (AFE) is sponsoring a new video contest to promote the use and giving of fresh flowers and plants? Funded by the Floral Marketing Research Fund (FMRF) and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative... more »

It’s Time to Petal It Forward

This Wednesday, Oct. 11, the Society of American Florists’ 2017 Petal It Forward program will take place. As of Oct. 5, approximately 300 Petal It Forward events were scheduled to take place in 273 cities... more »

Sun Gro, Proven Winners Form Distribution Partnership

Sun Gro Horticulture will now produce, sell and distribute Proven Winners branded Premium All-Purpose Potting Soils, Premium Water Soluble Plant Food and Premium Continuous Release Plant Foods, available to garden centers from multiple stocking distributors.... more »

Branding to Sell More

Being an influential resource for your customers is a necessity of selling products and services nowadays. Everyone wants more information and needs more hand-holding. Most independent garden centers and landscapers just don’t have the time... more »

Start Preparing for 2018 Today

Even though we are only into the second week of July, before you know it, 2018 will be here. National Garden Bureau is already planning for next year, and last week the organization announced its... more »