Category: Retail & Marketing
Mother’s Day 2026 spending to hit a record $38B
Consumer spending for Mother’s Day is expected to reach a record $38 billion this year. Read more about the annual survey released by the NRF and Prosper Insights & Analytics.
Forty Under 40 Perspectives: Building plant trust with video marketing
Video marketing helps plant nurseries build trust, educate customers and boost exposure in a competitive horticulture marketplace.
OASIS Eleganz foliage cleaner launches for greenhouse growers
Oasis launches Eleganz foliage cleaner for growers. Learn how it improves plant quality and explore solutions for your operation.
Kathy Jentz elected president of GardenComm
Kathy Jentz is elected GardenComm president for 2026–2028. Learn about her leadership vision and explore what’s ahead for garden communicators.
Terra Nova Nurseries offers custom plant flyers program
Terra Nova Nurseries launches custom plant flyers to support brokers and growers with polished, ready-to-use sales tools. Explore the program.
Bailey marketing team receives GardenComm awards
Bailey’s marketing team earned top GardenComm honors for creative excellence in print, social media and video. Explore their award-winning work.
Bailey Nurseries partners with Minnesota United FC
Bailey Nurseries teams up with Minnesota United FC to connect plants, fans and community. Discover how this partnership is rooted in local engagement.
GardenChoice partners with Raker-Roberta’s for dianthus
GardenChoice teams up with Raker-Roberta’s to expand EverBloom Dianthus availability. Learn how this impacts greenhouse growers.
How to attract employees with a marketing mindset
Make hiring easier and more effective by streamlining applications and showing off your company culture. Try these recruitment strategies today.
USDA announces $72.9M for specialty crop grants
The USDA has announced $72.9M in funds through the 2025 Specialty Crop Block Grant Program. Get more details on the funding and how to apply.
Hydrangea and shrub brands launch NYC billboard campaign
Endless Summer and First Editions launch Times Square billboard campaign to boost retail engagement. Learn more.
SAF seeks entries for 2025 Marketer of the Year
SAF is accepting entries for its 2025 Marketer of the Year contest, open to members including growers, retailers and wholesalers. Deadline is May 31.
Proven Winners expands billboard campaign for spring
Proven Winners launches billboard and weather-triggered campaigns to boost spring sales. See where the ads are running and learn more.
Syngenta updates website for Sunfinity sunflowers
Syngenta Flowers updates its Sunfinity sunflower website with new gardening resources, tips and retail locations to support home gardeners and industry growers.