Jun 22, 2021
AFE Seeks Industry Input for Future Planning

The American Floral Endowment (AFE) is seeking industry feedback as they engage in a new strategic planning process this summer. AFE is asking industry members to take a short 7-minute survey that will help lead the development of the Endowment’s new strategic plan. The survey is fully anonymous.

Over the past 60 years, AFE has committed more than $16 million in funding that has been directed to scientific research. Over $3 million has been awarded for educational grants, scholarships, and internship opportunities for young professionals.

This crucial strategic planning comes at a time when the industry has learned to adapt to new ways of conducting business. Additionally, floral consumption and consumer appreciation for flowers & plants are at an all-time high.

“Industry engagement and feedback is a vital component of AFE’s strategic plan. The input provided from the survey will be key in developing future needs, priorities, goals, and strategies. The data collected will guide the Endowment’s future initiatives,” says AFE Chairman, Laura Shinall.

To participate in the survey, please visit www.surveymonkey.com/r/AFEStrategicPlanningSurvey.




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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Erica Hernandez
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