Dec 5, 2022

Bailey Adds to Marketing Team

Bailey has hired Matt Olson to join the Bailey marketing team as trade communications specialist. In this role, Olson will lead industry-related communications, creating content and tools to support Bailey customers and industry partners, such as catalogs, trade-focused videos, production guides, and more.

Holding a degree in horticulture from the University of Wisconsin – River Falls, before joining Bailey, Olson worked in a variety of horticulture businesses, primarily focused on landscaping. Additionally, his previous work as a freelance writer for trade and consumer publications, as well as private horticulture companies, will provide him expertise to create tools to support Bailey partners.

“Matt brings a unique combination of horticulture education, in-field experience, and writing expertise that is a perfect fit,” says Bailey Marketing & Communications Manager Ryan McEnaney. “His knowledge of our industry and product will be of great benefit to Bailey’s customers and partners by producing supportive, tactical, and inspirational communications to drive their businesses.”

“I’m excited to work with Bailey to grow our customer relationships,” says Olson. “Horticulture is filled with individuals who are willing to share their knowledge and expertise to improve our industry. I look forward to hearing their stories and helping our customers grow quality plants. I’m thankful to be part of a fun and innovative team.”