BASF plans interactive exhibits, technical support at Cultivate’26

BASF will exhibit its greenhouse and nursery production portfolio during Cultivate’26, July 11-14 at the Greater Columbus Convention Center in Columbus, Ohio, where the company will host visitors at Booth 1439. 

The company said attendees can explore crop protection products for ornamental and specialty crop production, meet with technical specialists and view displays highlighting plant health research. BASF also plans interactive exhibits, including a custom LEGO minifigure station and demonstrations focused on its Intrinsic fungicide platform.

“We’re excited to meet with customers again at Cultivate,” Nathalie Brunache, head of marketing, BASF P&SS North America, said. “We have a lot to share with them about the novel ways we’re bringing innovation to life.”

Products featured at the show include Pillar SC Intrinsic Brand Fungicide, Pageant Intrinsic Brand Fungicide, Orkestra Intrinsic Brand Fungicide, Empress Intrinsic Brand Fungicide, Avelyo Fungicide, Ventigra Insecticide, Sultan Miticide, FreeHand Herbicide, Nemasys Beneficial Nematodes, Millenium Beneficial Nematodes and Velifer Bioinsecticide/Miticide.

In addition to its exhibit, BASF will support Greenhouse Product News’ Forty Under 40 Reception recognizing the Class of 2026.