Feb 1, 2022
BASF Names New Director for Professional & Specialty Solutions

BASF has named Barbara Aguiar, director of Professional & Specialty Solutions (P&SS) Business Management, North America, effective Feb. 1.

She succeeds Stephanie Jensen who recently moved into a new role as vice president, Global Strategic Marketing Insecticides.

Aguiar is currently the director, P&SS Global Marketing and Business Development where she provided strong leadership to strategy creation, portfolio management, developing the global P&SS marketing community and driving business development projects, including third party negotiations.

Born and raised in Sao Paulo, Brazil, Aguiar has a master’s degree in International Affairs from the University of Pittsburgh and a Master of Business Administration from the University of North Carolina at Chapel Hill.

She has been with BASF for 14 years.

“The P&SS business unit is a unique and dynamic part of BASF Agricultural Solutions with some of the most innovative and passionate customers,” said Aguiar. “I look forward to meeting with our customers in person in the coming weeks and months.”


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