Costa Farms Hires New CMO
Henry Gonzalez has been named chief marketing officer of Costa Farms. In his new role, Gonzalez will oversee Costa Farms’ marketing, research and category management teams.
Before joining Costa Farms, Gonzalez was senior vice president at Zimmerman Advertising where he managed clients such as Michaels Arts & Crafts, McDonald’s and Sam’s Club.
With more than 25 years of experience in brand and retail marketing, Gonzalez has worked on both the client and agency sides of marketing, and will bring a fresh strategic perspective to Costa Farms’ programs.
“Henry will be of tremendous benefit to our organization,” says Jose Smith, Costa Farms CEO. “His diverse experience as a retail client, manufacturer and agency partner gives him a strong business background in brand and retail marketing, which adds value for our customers and improves our commitment to develop consumer-driven programs.”
Gonzalez graduated from the University of Florida’s Warrington College of Business and honed his marketing and leadership skills at well-known companies such as Burger King, Edwards Fine Foods and Schwan Food Co., as well as Crispin Porter Bogusky, which was recognized as one of the leading advertising agencies during his tenure.
“I’m excited to join the Costa Farms team and bring my passion to a category I love, and to a leading company in the green industry,” adds Gonzalez. “I look forward to working with our team to build on Costa Farms’ success as a marketing leader, program innovator and solutions provider for our customers to drive category growth.”
“Henry’s a proven leader, strategic thinker and a trusted partner,” says Smith. “He’s a major addition to our executive team to purposefully serve our customers and grow the industry as a whole.”
Learn more about Costa Farms at www.costafarms.com.