Oct 13, 2021
Danziger Kicks off 2023 Season with Innovation Fest

Danziger is kicking off the 2023 season, as one of the first companies to launch its new breeding lineup. The company is also providing more ways for customers to connect and learn. Their annual new varieties launch event will expand this year, bringing information and inspiration to grower partners and customers.

The event is also getting a new name: Innovation Fest: 2023 Danziger Debut will include the in-person event at the company’s headquarters in Israel, virtual and in-person meetings with customers, and a first-ever webinar series.

Virtual and in-person meetings are being scheduled now. These meetings feature a personalized walk through of all the new varieties, colors, series, and programs. Your Danziger representative can help you develop a customized growing plan for next season. Contact us to set up a time to review the new 2023 varieties.

Danziger will be offering two new digital learning opportunities as part of Innovation Fest. The company has planned two webinar events with speakers discussing consumer trends. More details will be available soon.

If you’re able to travel, visit Danziger’s corporate headquarters in Israel. The annual event, formerly known as Novemberfest, runs through that entire month. You’ll get a behind the scenes look at new varieties for 2023 and beyond, with a special emphasis on the secrets behind Danziger’s breeding. Contact us today to start planning your trip.

“Our theme of Innovation highlights the stories behind our technology-driven breeding processes,” said Ori Danziger, Deputy CEO. “We’re excited to share how unique, Danziger-developed technologies are helping us bring the new varieties growers need, and consumers are asking for, to market much more quickly.”

Throughout 2023, Danziger will highlight how proprietary processes allow its researchers to quickly and accurately identify plants with target characteristics. This enables the breeding of unique varieties and shaves years off the breeding process.

Here is a sneak peek at just a few varieties coming to growers in 2023:

Sol Seeker Helianthus Series
One of 2023’s most anticipated introductions is Danziger’s Sol Seeker helianthus series. ‘Sol Seeker Honey’ will launch in 2023 with more colors and habits joining the series soon after. This new sunflower series features controlled growth, strong branching and loads of sunny blooms on each plant. Research also shows Sol Seeker requires less water than other genetics. It’s sure to be a home gardener favorite.

‘Colibri Exotic Red Bling’ Calibrachoa
The newest Colibri calibrachoa pairs striking red color with large blooms and a bit of bling. The Colibri Bling series features an exciting new star pattern that stands out in the garden. A true head turner, Exotic Red Bling captured a great deal of attention at spring and summer trials. Its controlled growth makes it a well-behaved member of any combo or hanging basket. We love it when paired with Capella petunia and Vanessa Compact verbena.

RIMarkable Petunia
The deep-violet blooms, looped with a stunning white rim make the new RIMarkable petunia truly remarkable. This new showstopping variety features a trailing habit that makes it a perfect edition to larger premium baskets and combos.

For more information on all the Innovation Fest: 2023 Danziger Debut events, visit DanzigerOnline.com or connect with a Danziger team member to schedule a personal review the new varieties for 2023.

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