GreenTech Goes Virtual in ’20; Announces ’21 Dates

After extensive consultation and various options considered, GreenTech decided to postpone the full physical format of the 2020 show to June 15-17, 2021.

This year GreenTech Amsterdam will be a new virtual event: GreenTech Live & Online 2020 on Oct. 20-22. The worldwide horticulture community will virtually connect, share knowledge and learn about innovations.

Given the uncertain worldwide situation, GreenTech and RAI Amsterdam as organizers cannot guarantee the high quality of the onsite show in 2020. However, in these challenging times, the overall still growing horticulture market is looking for ways to get in touch.

GreenTech already received a lot of support from the industry for the new virtual event. Among others Kubo, Priva, Ridder, Certhon, Pylot, Verkade, Peter Dekker, Visser, Signify, Dalsem, Heliospectra, Tungsram, Jiffy, Logitec Plus, Rijk Zwaan and Meteor are sponsors of GreenTech Live & Online.

Mariska Dreschler, GreenTech’s director of horticulture said, “Of course it makes us sad that we cannot organize a physical show this year. But we focus on what we can do. A very strong proof of the need to connect is that we have full support from the horticulture industry to setting up a virtual platform to reach out to the still growing horticulture community worldwide”.

The three-day virtual platform will have:

• Several theaters with knowledge sessions which will be broadcasted live;
• Product presentations;
• An onsite studio with podcasts;
• Innovation Awards contest;
• Online matchmaking for exhibitors and visitors.

The theme in October is “Follow the sun,” which means that the program focusses on the different time zones to reach out to the worldwide horticulture industry.

For more information, please visit www.greentech.nl.