Aug 24, 2017

MPS Introduces New Consumer Online Platform

MPS, the international sustainability certification organization, has introduced Uniform MPS-vignette and a new online platform to give consumers insight into the durability of the flowers and ornamentals plant industry

The new uniform MPS-vignette debuted last week during the 35th edition of the Plantarium trade show in Holland.

The introduction of the uniform MPS-vignette is supported by the launch of the interactive platform www.followyourflowerorplant.com.

Using a unique MPS-number mentioned on the uniform MPS-vignette, consumers can use the platform to trace the grower of their flowers or plants and find information about how sustainably their products were produced.

MPS has taken its responsibility with unifying the large number of MPS-vignettes and logos that are currently used by growers to show how sustainable their products are. In the past, MPS introduced various vignettes, but now all MPS-ABC, MPS-GAP, MPS-SQ and MPS-Q(ualitree)-certified growers and growers who meet the requirements for MPS-ProductProof can use the uniform MPS vignette with a unique MPS-number that provides consumers with insight into the grower’s sustainability certification.

The MPS vignette will replace the many MPS vignettes and logos currently used in the flowers and ornamentals industry. Combined with the interactive platform www.followyourflowerorplant.com, the new MPS-vignette will contribute to creating more uniform product processing and labelling by MPS certified companies, as well as providing transparency to consumers. In addition, these two measures will allow growers to show their consumers how sustainably their products are grown.

By entering the unique MPS-number mentioned on the vignette into the interactive platform, the consumer can immediately see who grew the product and how sustainably it was produced.

Because the flowers and  ornamentals industry is an international industry and because MPS is active in 46 countries, the website is available in three languages; Dutch, English and German.