Nature Fresh Farms Launches Rebranding Campaign
Greenhouse produce grower Nature Fresh Farms recently rebranded the company with an identity that embraces its growth and innovation.
The Leamington, Ontario-based farm operation – which specializes in peppers, cucumbers, tomatoes, and soon, strawberries – is introducing retailers to the depth of greenhouse-grown produce and the benefits of supplying customers with high-quality produce all year round, according to a news release from the company.
Nature Fresh Farms facilities are involved in ongoing variety development as well as research and development in the areas of automation, traceability, and food safety.
The company’s new branding is rolling out during October.
“’Growing for a Kinder Future’ is the mantra of Nature Fresh Farms and sustainability is the backbone of the company’s efforts around providing quality and flavorful produce year-round while producing a minimal carbon footprint,” according to a news release from the company. The marketing effort includes a new logo.
“This new look and feel encompasses the innovation and growth across every aspect of our farming operation to give customers a look at how far we’ve come and the steps it takes to provide such a premium product,” John Ketler, vice president of Nature Fresh Farms, said in the release.
Nature Fresh Farms’ new branding comes in the wake of a variety of changes that have expanded the company’s presence throughout North America. Increased distribution, the physical development of expanded facilities in Ohio, Mexico and Texas, retail partner growth, sustainability efforts and new product innovation all play a role in the success of Nature Fresh Farms as it is today.
“The rapid growth of Nature Fresh Farms over the past few years has helped us identify the need for a change that would reflect all of the best elements of our company,” said Matt Quiring, director of sales for Nature Fresh Farms. “This is a really exciting time as Nature Fresh Farms positions ourselves for our next phase of growth!”
For more information on Nature Fresh Farms, visit https://www.naturefresh.ca/