New Cannabis Beverage Council Aimed At Expanding Canna-Drinks Segment
The council will bring together the most established cannabis and beverage leaders focused on expanding the cannabis beverage market. The canna-drink market doubled over the past two years according to cannabis-industry analytics firm Headset’s 2019 cannabis beverage report. BDSA Analytics cites the canna-beverage market as making up 5 percent of overall cannabis sales in the United States and 23 percent in Canada, suggesting further U.S. growth.
“The maturing cannabis consumer and even traditional alcohol consumers may explore cannabis-infused drinks and drink mixes as an alternative consumption option,” said Christy Zhou, a founding council member. “These beverage products can differ from traditional solid edibles in their format and effects, and as such, should be approached thoughtfully from a regulatory perspective. As early adopters, it is our duty to help shape regulations such that they encourage the development of responsible and innovative beverage products.”
Founding council members include:
- David Klein, Canopy Growth CEO and ATACH’s “Beverage Executive of the Year”
- Adolphus Busch V, founder, ABV Cannabis Co.
- Scott Coors, business entrepreneur and board of directors, SeroVita Holding Corp.
- Christy Zhou, vice president, Legal and Regulatory Affairs, Organigram
- Erik Knutson, CEO and co-founder, Keef Brands
- Bill Silver, president of new markets, Cannacraft
- Chuck Smith, CEO, BellRock Brands
- Koji Pupo, vice president of business development, Columbia Distributing
- Gary Kaminsky, director of legal compliance, Acreage Holdings
- Jake Bullock, co-founder, CANN
- Josh Lizotte, CEO, Rebel Coast