Oct 25, 2021
New Ownership at PlantHaven International

Robert Bett and Jeanette Bett, two long-term team members of PlantHaven International, recently purchased the agency from founders Geoff Needham and Maureen Needham.

Collectively, they bring 55+ years in managing breeding portfolios on an international marketplace. Former founder and CEO Geoff Needham will mentor the new owners as a consultant throughout the transition.

PlantHaven International is a California-based breeding agency currently representing 98 independent breeders and 300+ active patented plant portfolios.

The team invests in the international breeding community and creates partnerships to help develop successful plant introductions for growers, retailers, landscapers and consumers.

“The Betts joined our team 12 years ago, with Robert assuming the role of CEO for the last eight years. Maureen and I could not be more thrilled to see them carry on the legacy of this agency representing the most influential independent plant breeding companies in our industry,” says Geoff Needham.

Robert and Jeanette Bett have a long relationship with PlantHaven International. They began working with the Needhams in their roles at Lyndale Kiwi Flora in Auckland, New Zealand, in 2000. In 2009, the Betts accepted leadership positions with PlantHaven International and moved to Santa Barbara, California.

Robert Bett adds, “We’re beyond delighted with the outpouring of support from the breeders that PlantHaven International has represented for so many years. It has exceeded our expectations and excites us even more for what’s to come with PlantHaven 2.0!”

The new headquarters is located in the Riviera Business Park, at 2060 Alameda Padre Serra, Suite 202, Santa Barbara, CA 93103.

The PlantHaven California Spring Trials location will also have a new home located at the Santa Barbara Polo Club.

For more information, contact PlantHaven International’s marketing partner, BlueSkye Creative, via email at [email protected] blueskyecreative.com or by phone at 805.509.0382.


Tags:


Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Kait Barry
Susan Judd
Alex Kantor
Liz Hughes
Andrew Konicki
Kit Leider Pierri
Lauren Kirchner
Michelle Opela
Judson LeCompte

GPN December
Get one year of Greenhouse Product News in both print and digital editions for free.


Interested in reading the print edition of GPN?

Subscribe Today »



Be sure to check
out our sister site.
website development by deyo designs