NGB, AAS Update Members at Annual Meeting
On Feb. 4, National Garden Bureau (NGB) and All-America Selections convened virtually for their annual membership update meeting to elect new officers and directors, and to give news about the organization’s activities.
The two new directors for National Garden Bureau are:
- Chris Berg, Dümmen Orange
- Scott Mozingo, Griffin
The 2021 officers for AAS are:
- President: Scott Rusch, BloomStudios
- Vice-President: Alicain Carlson, Syngenta Flowers
- Past President: Jim Devereux, Green Fuse Botanicals
The new director for All-America Selections is:
- Denise Mullins, Smith Gardens
In other news, the following announcements and updates were given during the virtual meeting:
During the meeting, National Garden Bureau announced:
- NGB added a Flowering Shrub to the “Year of the” program with a hydrangea in 2020. Starting in 2022, the organization is adding a houseplant to the program. The first one to be highlighted will be Peperomia.
- NGB’s social media reach grew during the pandemic: Instagram traffic grew by a whopping 317%, emails grew by 75%, Pinterest by 22% and 15% from Facebook.
- NGB’s launch of the Victory Garden 2.0 program in spring 2020 garnered a lot of interest and helped contribute to the above growth.
- NGB recently launched a “Seed Facts” campaign (consisting of blogs, social media and a webinar) to help educate consumers in response to current questions.
- The previously announced partnership with www.kidsgardening.org is ongoing.
All-American Selection also announced:
- AAS announced the first gold medal winner in 17 years—Zinnia Profusion Red Yellow Bicolor from Sakata.
- In 2020, AAS rolled out a trial reporting app for AAS judges. Based on the success of 2020, all judges and all trials will use the app in 2021.
- 2020 saw the launch of individual videos for each new AAS Winner that are posted on YouTube, social media and the AAS website.
- AAS is a sponsor of Jonathan Bardzik’s new Amazon Prime cooking show called “Jonathan’s Kitchen: Seasons to Taste,” scheduled to launch February 2021.
- AAS added 3 new trials for 2021: Edible Container, Ornamental Seed Container and Ornamental Non-Seed In-ground.
- AAS trial entries may now be sold while in trial.
- The AAS and NGB Summer Summit that was postponed from 2020 to 2021 has again been postponed until September 2022 in Vancouver. There will be virtual trial visits and a virtual meeting to replace the in-person event.
For more information about All-America Selections or National Garden Bureau please contact Diane Blazek.