Over $234M In Cannabis Sales Over Memorial Day Weekend
Business intelligence from Akerna, developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology, shows that Friday, May 28 – the start of Memorial Day weekend – was the third-largest sales day for medical and adult-use cannabis in 2021, with nearly $87,000,000 in sales. 420, an unofficial marijuana holiday, was the highest sales day of the year so far, grossing over $111,000,000, followed by over $89,000,000 on St. Patrick’s Day, which was also the date that stimulus checks landed in most qualifying American’s accounts.
The entire Memorial Day weekend proved to be a profitable one. Friday, May 28 brought in $86,900,000, Saturday, May 29 saw another $67,600,000, Sunday, May 30 was $41,600,000, and Monday, May 31 rounded out the weekend with $38,200,000, for the total of over $234,300,000.
“Holidays continue to be big days for cannabis sales, demonstrating that Americans are turning to the plants’ benefits in times of socialization and celebration,” said James Ahrendt, Business Intelligence Architect at Akerna. “Our prediction report ahead of the holiday was over 98% accurate regarding total sales, as well as correctly predicting the highest traffic days. Dispensaries and cannabis operators should leverage data-driven insights like these to make strategic plans for their promotions, staffing, and overall business.”
Other takeaways from the long holiday weekend (5/28 – 5/31):
Category sales:
Flower – 49%
Cartridge/Pens – 31%
Concentrates – 11%
Infused Edibles – 7%
Other – 2%
Demographics:
62% male
38% female sales
Sales by age groups:
Under 30 – 29%
30-40 –31%
40-50 – 20%
50-60 –12%
Over 60 – 8%
Average order total
$117.76
Average basket size
3.02 products
