Philips Horticulture LED Solutions Names New Business Development Director
Philips Horticulture LED Solutions has appointed Ron DeKok as business development director of its North America division. DeKok has more than 20 years of combined industry experience in horticulture and business management, expanding businesses, marketing, sales, innovation and people management. “More than just providing marketing tools, we want to offer our partner sales, technical support and horticultural knowledge to give them better insight into the market,” says DeKok. “In addition, we want to provide growers with solutions, ideas, case studies and tools to help them make better decisions for more effective planning.” For more information, visit www.philips.com/horti