Feb 7, 2019

PMA Hires New Chief Content Officer

To amplify and enhance the value of content and education that the Produce Marketing Association provides the produce and floriculture industries, PMA has named Daniel Stark as the organization’s first chief content officer.

Stark will be responsible for providing leadership to the organization’s marketing, communications and education efforts.

“We are thrilled to have Dan join our team,” PMA CEO Cathy Burns said.  “His experience in digital transformation and content delivery will further enhance the value PMA provides to our members and the industry year-round.”

“He will ensure that the stories of the produce and floral industries are at the forefront of the conversations the world is having around food, floral and culture,” Burns adds.

Stark comes to PMA with diverse experience across the nonprofit sector, with a focus on technology, innovation, and governance. He is the former executive director of the American Public Gardens Association.

“The evolution of digital channels has given us unlimited tools to share and consume information,” Stark said. “It is my goal to help PMA serve our members as a trusted voice for and on behalf of our industry. I look forward to working with the team at PMA and with our members.”

For more information, visit www.pma.com.